The M.S. in Business Analytics is a data science degree for business. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations function more strategically. 

An M.S. in Business Analytics equips you to drive the transformation unwieldy amounts of information into a meaningful basis for decision making and strategic direction. At Franklin, you’ll gain the statistical and analytical skills to excel in a variety of industries including – finance, manufacturing, marketing, insurance and information technology.

An M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you’ll be able to help organizations do more with less. Demand for analytics professionals is projected to grow 27% through 2027, which is much faster than average.

Coursework for Franklin’s 12-month accelerated M.S. in Business Analytics program can be completed online. Through our partnership with SAS, a global leader in analytics, you’ll also earn a SAS Tier 2 Academic Specialization in Data Analytics, which will complement your master’s degree and underscore your analytic knowledge and abilities.

Franklin's M.S. in Business Analytics can be completed in  as few as 12 months, 100% online.

The M.S. in Business Analytics has multiple start dates per year.

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to better anticipate your tuition costs. Our 2024-2025 tuition rate is $670 per credit hour and you can use Franklin’s free online MyCost Estimator tool to get a personalized estimate of your total degree cost. Ask our helpful staff about available financing options and financial aid programs.